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Apple officially gives developers up to 12 hours to answer a refund notification and submit data showing whether the customer actually used the purchase. Apple itself aims to issue the final decision within 48 hours - yet in real life the money is often back in the customer's account just 10-15 minutes after the request. Here's why that happens.

How App Store refunds work, what CONSUMPTION_REQUEST means, and what mobile publishers need to track and respond effectively.

Choosing the right pricing model for your iOS app can have a significant impact on your success in terms of user acquisition, retention, and revenue. The decision often comes down to freemium, free trial, or the emerging reverse trial. Each model offers different benefits and is suited for different app goals. Let's dive into each of these models to help you make a better decision.